I was playing around on Twitter today and someone tweeted this article by someone who apparently attended BEA last month in NYC and would now like to make some pretty vague (and may I say uninformed) generalizations about us book bloggers.
The author starts out talking about the death of the book. And then moves on to how it's a bad thing for publishers to court book bloggers, which the writer of the article says we book bloggers are "often known as “mommy bloggers” because they are housewives who blog about romance novels, horror/vampire stories and paranormal novels".
Give me a break!
Book bloggers come in many different forms. I am not a housewife. I am not a mother. And anyone who has read my blog thus far knows that I read widely. Even if I were any of these things, I would still take offense; book bloggers don't fit neatly into a box.
She also claims that book bloggers limits the books that get publicity because we all apparently read the same things and therefore reinforce the reading of only romance novels, horror/vampire stories and paranormal novels. I'm going to go ahead and call BS on that sentiment! Because of interacting with my fellow book bloggers, I read much more widely than I ever have before.
Why is it a good thing for the book business as a whole to look towards book bloggers for reviews and promotion? Here's a few reasons:
- We are readers. We know how to speak to other readers.
- Many of us are tech savvy. Publishers cannot limit themselves to traditional means of publicity. Social networking has changed the whole game. Book bloggers know their way around the interwebz and many of them know how to get a broad reach.
- Reviews from real people are worth their weight in gold. If you have a friend tell you to read a book or a business tell you to read a book, who are you going to listen to? I'd choose the friend because I know that they're going to give it to me straight.
- With more book buying being done online rather than in traditional brick and mortar stores, it is imperative for publishers to reach out to the online shoppers. Book bloggers are a great way to do that.
What did you think about this article?